Customer support outsourcing means deputing lines of communication with clients to an external customer service provider. As a rule, this is contracted out through companies that have specialized expertise in handling calls. Deciding on whether you need to outsource your client support to an external company is a complicated business, and some business people can express considerable concern for it. Finally, you want to rest assured that your organization can deliver excellent customer support to keep pace with market demand.
Contracting out customer support aids you to concentrate on essential constituents - scaling up your business. Quick improvement should not cost you a decreasing number of clients, costly in-house support staff members, and plenty of tech questions without reply. By contracting out customer service, you get a group of experts ready to be on call day and night and strive to turn a client's bad previous experience into the memorable one. Outsourcing customer support guarantees that your clients' needs are always taken into account and met. However, ensure you take into account all necessary aspects before relying on a third-party company.
Which 3 Things Should You Take Into Account Before Outsourcing Customer Support?
Before employing a contracted out customer support provider, ensure they have relevant experience, quality control (QC), and safety. Also, ask them to clarify how they solve such problems.
- What is their experience in the relevant industry? Would you please make sure a third-party company has already worked in your niche so that they are knowledgeable about regulations and unique client concerns? To prevent any possible problems that your clients might face due to lack of experience, choose the company that has relevant expertise.
- Which approach to improving QC do they take? Talk to customer service providers about how they settle issues with clients showing displeasure and cheering them up. Moreover, you have to watch their customer service with regular reports and conversation recordings.
- What activities and precautions do they have to improve safety? To reduce the hazards of your client's sensitive information being disseminated, you should find out what their encryption protocols are. Make sure their connections are safe and ask who is responsible for their network management.
If you do not overlook any of the listed aspects, you can benefit from outsourcing your customer service to a third-party company.
The Top 4 Reasons Why You Should Opt for Outsourcing Support of Customers
The capacity to outsource customer support for companies can be particularly advantageous for the following reasons:
- Reduced amount of work. As a rule, newly established businesses and teams assume greater professional responsibility. Answering client calls and emails prevents you from concentrating on a rather lucrative job (e.g., sales). Contracting out customer support saves the time that enables you to give most of your attention to substantial sales drivers.
- Savings in cash spending. As you employ independent contractors, you should not pay them a monthly wage and other indirect compensations. Besides, you do not have to equip your staff members with office accessories. A laptop and other needed software cost thousands of dollars, whereas a quality set of headphones with a microphone attached cost hundreds of dollars. Therefore, all the hardware for a single employee can cost you a disproportionate amount of money.
- Non-business hours coverage. Sometimes, clients are looking to contact the support team outside office hours. Therefore, call center workers have to be online day and night if that is what your clients are looking to get from you.
- Offering service in several languages. If your clients are likely to use different languages, you can approach agents who have some knowledge of these languages by employing outsourced customer support. Consequently, your clients are comfortable with your cooperation, understanding that they can get the correct answers to their questions.
Contracting out your customer support will save you time and money and help you deliver quality service. It would be more rational to employ local call center workers if you serve foreign clients rather than expecting your full-time staff members to master other languages. The more customers you serve, the great likelihood that you will meet your clients' needs.
Regardless of where you give client support - either in-house or contracted out to a third-party company - your clients will judge it as either a success or a failure. For this, consider their interests and devise a strategy to guarantee your customers' satisfaction with your service. If this requires you to contract out client support, follow the handy tips above and set them to your exact situation.