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3 Steps To Get Started With Your Marketing Strategy Outsourcing

For all market players, major and minor, Internet marketing is a necessity. Nonetheless, finding and supporting a full-time marketing team is usually ineffective. It entails vast operating expenses...

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For all market players, major and minor, Internet marketing is a necessity. Nonetheless, finding and supporting a full-time marketing team is usually ineffective. It entails vast operating expenses and distracts from your primary business functions. 

In its turn, contracting out marketing is a relatively cost-effective and profitable solution, especially for SMEs. However, the whole process of outsourcing may turn out to be rough and inconsistent. Therefore, the apparent hesitation that arises in our heads is whether such a compromise is worthy. Is outsourcing a good idea? Will there be a satisfactory return on risk through outsourcing? Do companies have specialist expertise in their niche domains? Will you maintain a friendly relationship? Doubts are endless.

Nonetheless, reasons why outsourcing is good outweigh its insignificant drawbacks. Helpware assumes that a company may only be effective if it has a competitive edge over its competitors through profitability and advanced technology. Contracted out marketing will aid in attaining this and other goals. Let's further examine three steps to outsourcing your marketing.

Step 1. Get to Know How to Compose a Concise Brief

As a rule, contracting out to a freelancer or company occurs at the last moment. Nonetheless, it hardly justifies submitting an inaccurate and ill-conceived brief. Indeed, regardless of time constraints, you have to spend much time composing a detailed brief so that it leaves very little confusion. Moreover, it will aid your outsourced sales and marketing firm to avert embarrassing rework and burdensome changes on a tight schedule. Of course, what exactly will be written in your brief is contingent on what kind of work you are contracting out. Yet, at a minimum, it must comprise:

  1. The purpose of work - what are you endeavoring to attain and report?

  2. The potential customers - who are they? If you have formed an image of your target audience, add this to your brief.

  3. A reporting system - where will humans see the end result?

  4. Your brand book - what are your corporate colors and requirements for leveraging your logotype?

  5. Cases - what are your preferences and taboos? In case you have never practiced anything related to your company, submit cases from your competitors.

  6. The finishing date - when are you looking to get the end product? It is critical to distinguish the initial draft and end product at this point.

  7. Your resources. How much are you looking to spend on such work? Are you going to use a logo maker and other free tools or are you going to use the services of an agency?) Although it usually seems challenging to decide, being honest helps to avert wasting both your and outsourcing company's time.

As soon as you have written a briefing draft that encompasses the critical aspects of your business, store it in a file and build on it gradually as you get to know what suits you and what does not.

Step 2. Share Your Opinion About the Feedback and Emendation

Clarify your marketing outsourcing partner how many sessions of amendments are for all stages of the project. In case an external company does not answer you straight, it must trigger an alarm straight away. It implies that it has not thought through these points to ensure efficient CRM. They do not look after their business and rejoice when making endless amendments if you agree on an hourly payment to make matters worse. An ambiguous brief can compound such an issue. Consequently, the accurate brief will help you get an estimated price at an interest rate for the project.

Step 3. Monitor Internal Performance

Being aware of the external company's emendation process will aid you in monitoring performance internally. As soon as your brief is handed over to the external company, it is your primary responsibility to bring the project to completion successfully. First, decide on who really must be pertained to the project. Who it will be is contingent on what you are producing. Technical support information must be obtained from your account manager. As a marketing outsourcing company, Helpware tends to share the initial draft (assuming that it almost duplicates to what is intended), encompassing our revisions to the relevant staff members. They may further make amendments, and we communicate all significant revisions and come to a joint agreement first prior to centralizing the feedback for our customers. Although it sounds tiresome, it is essential for transparent feedback. Getting the key humans involved early on typically implies that you only need to make minor amendments in the 2nd and 3rd feedback sessions that will then cut the time it takes to bring the project to completion.


With more experience, reduction in expenses, and return on investment, finding an external marketing outsourcing company is usually a rather excellent option than having your team or finding a freelancer for your marketing operations. Consider the steps we listed to specify better whether sales and marketing outsourcing for microbusiness works for you. In case it meets your business requirements, do not hesitate to contact us to outsource your marketing right away. Bear in mind that outsourcing marketing can increase your company's reach quickly when done with high quality.

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Alexei Piskunov
VP of Marketing

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