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12 Best Customer Experience Tools to Use for Your Business in 2024

Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts—70% of their decision to buy depends on it! It doesn’t stop after they buy,...

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Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts—70% of their decision to buy depends on it! It doesn’t stop after they buy, either. How you handle things after the sale can really affect whether they stick with your brand.

So, having the right tools to manage customer interactions well is super important. We're talking about customer experience tools. CX tools come with all sorts of helpful features, from collecting feedback to sending personal messages and handling support tickets. They help you respond quickly, offer tailored services, and make sure all your customer interactions go smoothly.

Here are the top 12 tools that can really improve your customer service game. Ready to check them out? Let’s dive in!

1. Zendesk

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Zendesk is a customer experience tool made to help you build stronger connections with your customers. It combines different ways to support customers, like email, chat, and social media, into one place. Its main job is to make it easier for customer service teams to talk to people and solve their problems quickly.

Key Features:

  • Omnichannel support: Centralize your communications.
  • Automation & AI: Speed up responses with bots.
  • Analytics: Gain insights with data tracking and reports.
  • Customization: Tailor the experience to fit your business.

Ideal for:

  • Small to medium businesses seeking growth.
  • Larger enterprises focusing on customer retention.
  • Industries valuing rapid issue resolution and personalization.

2. Salesforce Service Cloud

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Salesforce Service Cloud is a strong customer service software that changes how your business handles support. It acts as a one-stop platform that brings together all customer interactions and simplifies service tasks. This helps solve problems faster and boosts customer satisfaction.

Key Features:

  • Case Management: Keeps customer issues well-organized and easy to track.
  • Omni-channel Support: Lets you connect with customers through different channels like email, phone, social media, and live chat.
  • Automation and AI: Uses tools to automate routine tasks and artificial intelligence to predict and solve customer needs.
  • Analytics: Measure and analyze customer experience service effectiveness with detailed reports.

Ideal for: 

  • Small to large-enterprise scale businesses looking to bolster service capabilities.
  • Industries seeking a significant increase in agent productivity and customer retention.

This is particularly beneficial for sectors where rapid finance-related customer support is crucial.

By using Salesforce Service Cloud, your customer service team can work more efficiently and tailor the support experience to each customer. Whether you're in customer-focused retail or need advanced financial software development, this tool can be crucial for building strong customer relationships and helping your business grow.

3. HubSpot Service Hub

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HubSpot Service Hub is a complete customer service solution that simplifies your support operations. It works smoothly with HubSpot's CRM platform, keeping all customer interactions and data in one spot.

Key Features:

  • One Ticketing System: Keep track of all customer inquiries from one central spot.
  • Automation Tools: Use tools to simplify tasks and workflows, boosting team productivity.
  • Customer Feedback: Gather and analyze customer feedback directly through the platform.

Ideal For: 

  • Scale: Suitable for small to medium enterprises.
  • Industry: Versatile for a variety of sectors requiring customer interaction and support.

4. Intercom

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Intercom is a versatile customer communication and in-app guidance platform designed to improve your relationship with customers across the entire customer lifecycle. By integrating various facets of messaging, it helps your business engage with customers promptly.

Key Features:

  • Automated Customer Support: Utilize bots to address customer inquiries in real-time.
  • Targeted Messaging: Send personalized messages based on user behavior.
  • Customizable Widgets: Incorporate chat and helpdesk features on your website.

Intercom Engage aids in onboarding and re-engaging customers via targeted email and in-app messages. Its offering, Intercom Support, caters to customer support needs, allowing you to assist and retain customers effectively. Lastly, through Intercom Convert, you can turn website visitors into customers, directly impacting sales.

Ideal for:

  • SaaS Providers: Drive user engagement and retention with tailored messaging.
  • E-commerce: Offer on-demand customer support and convert prospects.
  • Startups & SMEs: Utilize the Starter plan for introductory customer success operations.

5. Qualtrics XM

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Qualtrics XM is an experience management platform designed to improve how you interact with customers. Its main purpose is to collect and analyze customer feedback, helping to better the overall customer experience (CX). 

Key Features:

  • Omnichannel Data Collection: Seamlessly gathers feedback across multiple channels.
  • Advanced Analytics: Employs AI and predictive analytics for deeper insights.
  • Customizable Surveys: Enables tailored survey creation for specific CX insights.
  • Action Planning: Provides tools to help you prioritize and plan CX improvements.

Ideal For: 

  • Small to Medium Businesses (SMBs): Adapt & grow by using deep customer insights.
  • Large Enterprises: Leverage extensive data collection and robust analytics for CX optimization.

6. Medallia

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Medallia is a customer experience management platform that helps you understand customer interactions across different channels. Its main job is to gather feedback from various sources, analyze it in real-time, and offer insights that can improve customer experiences.

Key Features:

  • Personalized Experiences: Medallia enables you to customize the customer journey based on individual user profiles.
  • Integration: It boasts robust integrations with your existing systems, amplifying its utility across different business operations.
  • Real-time Analytics: Gain instantaneous feedback and insights to promptly address customer concerns and trends.
  • AI-driven Tools: Leverage cutting-edge AI for deep insights into feedback and sentiment, tailoring your strategies to meet customer needs effectively.

Ideal For: 

  • Small to Medium Businesses (SMBs): Utilize Medallia for deep insights that could drive customer loyalty and retention.
  • Large Enterprises: Leverage comprehensive integrations for granular control over large-scale customer experience strategies.

7. Freshdesk

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Freshdesk is a cloud-based customer support platform that really simplifies how you deal with customer interactions. It's packed with lots of tools, and you can set up a solid support ticketing system to ensure no customer question goes unanswered.

Basically, Freshdesk's main goal is to pull all your customer chats from different places into one neat interface. This makes it way easier to keep track of everything, prioritize what needs attention first, and get customer issues sorted out both efficiently and effectively.

Key Features:

  • Multi-channel Support: Centralize communications from email, chat, phone, and social media.
  • Automation: Streamline workflows with rule-driven ticket routing, scenario automation, and canned responses.
  • Self-service Options: Empower customers with a customizable knowledge base, user forums, and ticket portals.
  • Reporting and Analytics: Gain insights from customer interactions and helpdesk activity with detailed analytics.

With Freshdesk, your operations can remain agile. The platform scales with your business, ensuring that your customer support capabilities keep improving to match your customers' evolving needs. Integrations with other business tools enhance its functionality, boosting the efficiency of your customer service team.

8. Kustomer

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Kustomer is a dynamic customer service platform that gives you a full view of your customer's journey, helping you offer exceptional, personalized experiences. It uses advanced AI technology to merge customer interactions from various channels into a single, continuous conversation.

Key Features:

  • Omnichannel Support: Seamlessly integrates conversations across email, chat, SMS, and social media.
  • AI-Powered Automation: Automates repetitive tasks and guides support through intelligent workflows.
  • Real-time Insights: Offers comprehensive customer profiles and timelines for informed support decisions.

Ideal For:

  • E-commerce platforms utilizing Kustomer's combined knowledge base and live chat for rapid issue resolution.
  • Tech companies leverage AI for predictive insights, reducing resolution times.

9. SurveyMonkey

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SurveyMonkey is a versatile online survey tool that helps you get to know your customers' feelings and preferences. Its main purpose is to provide businesses with the tools needed to collect and analyze customer feedback efficiently.

Key Features:

  • Diverse Question Types: With over 25 different question options, you tailor the survey experience to glean the information you need.
  • Customizable Templates: Jumpstart your survey creation with professional, pre-designed templates that save you time.
  • Analytical Tools: Understand your data at a glance with built-in analytics to make informed decisions.
  • Integration Capabilities: Seamlessly connect with over 120 business systems, including CRM and marketing platforms, to harmonize your data insights.

Ideal For: 

  • Small to large companies 
  • Startups
  • Enterprises

10. LiveChat

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LiveChat is a fast and effective real-time support tool that hooks you up with your customers through its web-based chat interface. It’s all about boosting the customer experience by allowing for instant communication and support.

Key Features:

  • Instant Messaging: Get back to customers in real time, which really ramps up their satisfaction.
  • Customization: Tailor the chat window so it matches your brand's look and feel.
  • Visitor Tracking: Keep an eye on what visitors are up to on your site to offer more focused support.
  • Automation: Set up chatbots to say hello and chat with customers anytime, even when you're off the clock.

Ideal for: 

  • Suitable for both small businesses and large enterprises. Particularly beneficial to retail, e-commerce, and service-oriented businesses that require prompt customer interaction.

11. Adobe Experience Manager

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Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It's designed to simplify the management and delivery of your content, making it easier for you to provide customers with a consistent and engaging experience across all channels.

Key Features:

  • Unified Platform: Central management of digital assets and content.
  • Integration Capabilities: Seamlessly integrates with Adobe Creative Cloud and Adobe Marketing Cloud.
  • WYSIWYG Editor: Simplifies the creation and editing process with a "what you see is what you get" interface.
  • Templates and Components: Offers editable templates for rapid content creation.

Ideal for: 

  • Organizations of all sizes due to its scalability.
  • Industry: This is particularly beneficial for businesses in industries that require a strong digital presence, such as retail, media, and hospitality.

12. Optimizely

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Optimizely is a digital experience platform designed to help your business make data-driven decisions in optimizing user experiences on your website and across your digital channels. It excels in real-time experimentation and personalization, aiming to enhance customer journeys and increase engagement.

Key Features:

  • A/B Testing: Test and compare different versions of your site to understand what works best.
  • Multivariate Testing: Examine how multiple changes affect user behavior.
  • Personalization: Tailor content to different user segments or individual visitors.
  • Intuitive Visual Editor: Make changes to your site without needing to code.

Ideal for: 

Use cases of Optimizely are more prevalent among mid-sized to enterprise-level businesses across a diverse range of industries—from e-commerce to finance.

Leveraging Technology in Customer Support

Using tech in customer support is pretty key if you want to keep up with what your customers expect these days. Automating the routine stuff means your team can spend more time sorting out the trickier problems. For instance, a ticketing system helps keep track of all the customer questions coming in, making sure nothing gets missed.

Chatbots are super handy too. They're not just quick to answer easy questions like FAQs, but with some machine learning, they can handle more complex stuff and get better over time based on past chats. This means your customers get help anytime, without having to wait for a human to be free.

Plus, having omnichannel support is like being everywhere at once. Whether your customers reach out on social media, email, or over the phone, a good contact center software helps tie all these channels together. This way, customers don't get frustrated having to repeat themselves every time they switch from one platform to another.

Which CX Tool Is Right For Your Business?

When picking a customer experience tool for your business, it's important to look at a few key things to make sure you choose the software that fits your needs best. Start by considering the size of your organization and how much you interact with customers. Here's what else to consider for a well-informed decision:

  • Functionality: Determine the functionalities you need, such as journey mapping, support management, or data analytics.
  • Integration: Make sure the tool fits well with your current systems.
  • User-Friendliness: It should be easy for your team to use the tool without needing a lot of training.
  • Scalability: As your business expands, your CX tool should be able to grow with it. Look for options that can scale up.
  • Pricing: Pricing is another aspect to navigate. Weigh up-front costs against the potential for return on investment. 

Research, compare, and choose a CX platform that brings out the best in your customer interactions. Remember, the right tool is one that fits your unique business model and grows with you. 

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